Want to submit a guest post?
Here’s what you need to know.Our Law Blogs have over 1,000 subscribers and growing. It attracts more than 2k monthly visits, and we’re always looking for more brilliant contributors to join our ranks.
If you have exceptional writing and/or legal skills and would like to share your expertise with a large and growing audience of lawyers, legal researchers, and business owners, we’d love to hear from you.
Please take some time to review this entire page — it should answer any question you have about what kind of content we’re looking for and how the submission process works.
The Bare Essentials for Every Post We Publish
Successful guest contributions are comprehensive, data-driven, and interesting posts that teach our readers something new about the world of law. While we tend to skew toward content about specific legal concepts and tactics, that’s not all we talk about. We’re also interested in publishing any topic that legal marketers care about, which includes things like hiring, team development, job hunting, writing, design, law, and all aspects of Legal SEO, among other things.
We also look for a few things in everything we publish:
- Original concepts, compelling arguments, and high-quality writing. We will not republish anything that’s been published elsewhere because it creates “duplicate content”.
- Article reflects the writing style/tone of the Law Blog. We aim to be casual, yet helpful, and typically we stay away from buzzwords and jargon.
- Proper attribution of images, data, quotations, and outside content referenced in the article is required.
- No more than one link to your company’s website in the body of the post. More than three links within the whole post is consider spam and will be deleted / edited at the Admin’s whims.
The Different Post Types We Accept
We’ve conducted extensive studies to uncover which types of blog posts work — and which don’t. Here are some of our most successful blog post types:
Experiment / Analysis: Did you recently run a marketing experiment the likes of which have never been done before? Or maybe you completed an analysis of your own or your customers’ data that yielded fascinating insights the world show know about? Write it up and send it over. These posts should include hard data, actionable takeaways, and thorough explanations of each step in the experiment or analysis process. Readers should have enough information to replicate your experiment or study if they’d like to.
Examples of Experiment Posts:
- Disproving Best Practices: The One- vs Two-Column Form Test
- Why We Unsubscribed People From Our Blog
- Why Is Aggressive Legal SEO Stupid
Canonical: These posts give readers in-depth tactical takeaways that are supported by relevant, recent examples, original quotes, original graphics, and current data. While we don’t like to put a word count on our posts, these tend to run at 1,500 words and above. When readers finish this type of post, they should be able to immediately execute on the given topic and have very few questions left on how to do it.
Examples of Canonical Posts:
- Typography 101: Everything a Beginner Blogger Should Know
- The Start-to-Finish Guide to Nailing Your Next Blog Presentation
- How On-Page SEO Really Works
Graphics: These posts rely heavily on an infographic or SlideShare created by the author. Usually, they feature a few paragraphs of introduction, the embedded media itself, and not much else. The graphic should be comprehensive and easy to read, have a compelling narrative, contain plenty of white space, and feature up-to-date data that’s properly sourced.
Examples of Graphic Posts:
- How to Spell Words You Don’t Know: Techniques From Grammar Experts
- A 5-Step Process for Writing a Standout Networking Email
- Local SEO for Legal Marketers
While we certainly publish posts from time to time that don’t fall into any of those categories, your post has the best chance of being accepted if it matches one of these formats.
What We Won’t Accept
There are some things we simply can’t accept (PERIOD!!!):
- Anything that’s been covered on our blog before. Please do a search of our site before submitting your articles.
- Anything that may be construed as a link-building scheme.
- Anything that’s too promotional for your company or organization.
- Anything that’s offensive or inaccurate.
- Anything that’s overly critical of individuals or companies — this is not a site to air grievances.
How to Submit Your Post
Please email guestpost [at] catanich [dot] com with the following:
- Email Subject: “Guest Post for www.injurylawyerofdallas.com”
- Your completed post as an HTML file or Word Doc.
- Image files (with attribution) in a separate folder. For reference, our blog images are 669px wide max (5×7 format @ 72 dpi).
- NAP Contact Information
- Primary website url
- Short author bio (250 words)
- Only one (1) well formed, SEO anchor text link to your own website. All others will be deleted!
If your article meets our editorial standards and aligns with our content strategy, we will respond to let you know your article will be published. That process may take up to 2 weeks.
Due to the volume of requests we receive, we cannot respond to all submissions.
Our Not-So-Fine Print
- Submissions must meet our Law Blogging team’s quality standards in order to get published.
- We cannot allow you to republish your guest post to your own blog, LinkedIn, Medium, or Inbound.org afterward. There’s more you can do besides sharing it like crazy.
- The Law Blogging team reserves the right to edit and adapt your guest blog content as we see fit, and update it in the future for accuracy and comprehensiveness. You give up all your rights.
- The Law Blog reserves the right to include calls-to-action to third party content, including but not limited to email newsletters, ebooks, and other downloadable content.
- As of now, there will be no advertisements, AdSense, etc. associated with this blog. However, this might change when I decide to get a red Ferrari.
Questions, comments, etc.
No phone calls. No solicitations. No texting. Emails only.
My Contact Info:
blog-info [at] catanich [dot] com